Which Aussie supermarket has the best meat?

woman taking out meat from a supermarket fridge

Aldi has the best supermarket meat in Australia, according to Canstar’s latest annual survey.

More than 6000 Australians chose Aldi’s beef, chicken, pork, lamb, fish and other seafood products as the best supermarket meat.

It's the fourth year in a row Aldi has taken out the top gong.

Coles was named co-winner for lamb and seafood.

Australia’s largest supermarket chain, Woolworths, did not win a thing.

Aldi scored a perfect five stars in all five meat categories – voted ahead of its competitors on price, taste and freshness.

“It’s a real testament to the quality of meat products that ALDI brings to consumers,” Canstar’s home and lifestyle expert, Megan Birot, said in a statement.

Australians spend an average of $41 per week on meat – including seafood – but rarely think about the choices they are making, says Ms Birot.

The survey aims help consumers make more informed choices.

“Shoppers are motivated by quality and value, and we are very proud that this award recognises ALDI’s continued efforts to ensure all fresh meat products are delicious and at the lowest possible prices,” said Aldi’s buying group director, Adrian Nel.

The survey found 15 per cent of customers were disappointed with meat quality, but 27 per cent still prefer to buy meat at the supermarket rather than from the butcher.

Australia’s large supermarkets have now control more than 50 per cent of the market, according to the latest Roy Morgan survey data. 

More than a quarter of consumers are trying to buy free-range chicken, grass-fed beef and other more ethical meat products.

Canstar’s survey comes after ABS figures showed red meat prices rose by more than 8 per cent over the past 12 months alone.

Who won what?

Beef
Aldi won the beef sausages category, while Coles won beef mince. Aldi’s beef burgers were voted the best by consumers. Aldi and Coles tied on steaks. Aldi won the beef roast category and the beef section overall.

Chicken
Aldi came out ahead on chicken mince and breast. Coles was voted best for chicken burgers and sausages. Aldi won the best chicken thighs, drumsticks, wings and chicken roast.

Lamb
Coles beat Aldi for the best lamb cutlets and roast, but Aldi scored more points for its lamb chops and mince.

Pork
Aldi had the best for pork sausages, chops, mince and roast. Coles or Woolworths did not win a single sub-category for pork products.

Fish and seafood
Consumers thought Aldi had the best fish, but the broader seafood category was a tie between Coles and Aldi.

You can find the full results here.

Where do you think has the best meat? Do you go to a buthcer or buy meat from the supermarket?

5 comments

Woolies - " The fresh food people ".   The biggest joke around.

It's all Marketing slogans these days. 

 

 

But you can't really tell what is in the prepacked trays and you have to buy what they want to sell not just what you want. Not to mention the almost impossible to open packaging! At least Woollies still has a butcher which means you can see what you are buying (or not buying).

Go to your local independent butcher and fishmonger for the best meats and fish and good deals.

 

 

Seldom buy meat these days but Woolies OK for me as no little local alternatives in my area.

Definitely Aldi. Have been buying all my meat there and even hubby says it is better than Woolies which is where I used to go. 

I do love your avatar Ella :)

I am eating less meat these days, but I find the cuts from Woolies are a little better. Once I tried Aldi and the meat was so tough, quite inedible.

5 comments



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