Australians love their local supermarkets according to the latest results of the CHOICE Supermarket Satisfaction Survey.  

State brands Foodland (SA), Drakes (SA and QLD) and Harris Farm (NSW) beat out the big chain supermarkets for the most satisfied customers.

"The CHOICE Supermarket Satisfaction Survey found Australians have a lot of pride in local brands and food," says Jonathan Brown, CHOICE consumer advocate.

"The results are clear - Australians want to see a wide range to choose from and fresh, local food. It's also great to see that all the major supermarket brands have largely improved since our last survey, despite all of the challenges of COVID-19," Mr Brown explained.

CHOICE surveyed Australia’s most discerning shoppers with over 3000 members of the CHOICE community giving detailed feedback on their supermarket experiences across 39 criteria either in-store or online.

The CHOICE Supermarket Satisfaction Survey also pitted the online experiences of Coles and Woolworths against each other with Woolworths taking the crown for online shopping in 2021.

Woolworths scored 74 per cent and Coles 71 per cent for online shopping satisfaction. 

Shoppers praised Woolworths in particular for giving a strong level of detail about products and the helpfulness of their customer service.

"It was a close race between Coles and Woolworths when it came to scoring their online services, but Woolworths came out on top, with their customers impressed by the level of detail and their customer service online," Mr Brown said

"With COVID-19 accelerating the shift online, the quality of their online services will only get more important for supermarkets."