Supermarkets' infuriating tactic to get you to spend more
YourLifeChoices ran an article recently outlining how you could save thousands by not remaining loyal to your local supermarket. But familiarity is often king.
However … just when you have the layout nailed and even know where to find sago and maple syrup, there’s a re-sort and it’s back to square one.
Okay, so I’m guessing it’s to make us go looking for a product and probably chance on something else we didn’t know we need. But I hate it!
I would also like a touch screen where I can search for a product – just as you do when you want to locate a particular store at a shopping centre.
A recent article from an insider says supermarkets relocate their products around the store to make sure their customers “get lost”. “As they struggle to find what they came in to buy, customers can’t help it but scan the freshly redesigned shelves. That’s when the marketing magic happens.
“Okay, pasta… pasta… pa… Oh, it used to be here – they must’ve moved it.
“Wait, is that … almond milk? Could be a nice change for morning coffee.
“Wow… I didn’t know they had rice dumplings? Irene says they’re tasty – let’s try’em.”
And on and on.
In short, rearranging the store is proven to make you spend more money – enough for supermarkets to switch things around on a regular basis.
What’s your pet gripe when it comes to supermarket shopping? Does moving them around infuriate you?
But wait, there's more. The music being piped through the audio system is carefully chosen to make the shopper feel comfortable so they want to take their time. When closing time approaches the music is sped up which makes shoppers move a bit faster. The staples such as milk and bread are always at the rear of the store so the shopper passes other items to get there and back. The high priced items are eye level with the generic brands down low. Suppliers pay a premium to have their products at the end of rows to increase sales. It's called MARKETING and it's what retailers do to increase sales and stay in business. Make a list of what you need and stick to the list and you'll not be tempted with sales tricks.