Supermarket shoppers divided over new Coles product
Online debate is raging about Coles’ new panko crumbed chicken doughnuts after a photo of the treats was posted to Reddit.
For what its worth, Coles says the chicken doughnuts are designed to be cooked in just a few minutes in an air fryer.
“These are designed for quick air frying,” one user pointed out.
“It maximises surface-area-to-volume ratio while still making a patty-like shape (e.g. for burgers) that doubles as a big chicken nugget. This is actually really clever food engineering.”
Coles senior category manager Daniel Slavin says the product was intended for kids.
“[They] were developed to help provide a family-focused meal solution for even the fussiest of little eaters,” he said.
“The hollow circle format is a familiar concept for customers (calamari, doughnuts) and provides more of a crunch when eating which has clearly appealed to customers.
What do you think? Would you give the chicken doughnut a go?
Shame on you Coles copying this from