Should Facebook do more to counter misinformation?

The next federal election won't be too far away and Facebook has announced it will attempt to provide videos to counter potential political misinformation.

However, there are suggestions that the videos will not go far enough.

Reset Australia says that the videos which urge users to 'think critically' do not go far enough to tackle misinformation and has called on social media platforms to introduce live lists which would act as an early warning system to alert the public to electoral mis- and disinformation.

Facebook said it would publish videos on Facebook and Instagram that encourage users to improve their media literacy and be more critical of information that is presented to them. 

Dhakshayini Sooriyakumaran, Reset Australia’s director of tech policy, said the videos put the onus on individual users to tackle misinformation online, rather than tackling the systemic problem caused by social media algorithms.

"Put simply, social media companies promote, amplify and profit from sensational and extreme content," said Dhakshayini Sooriyakumaran. 

"Algorithms are designed to amplify content that elicits strongest reactions from us because that is what keeps us glued to our phones and scrolling through platforms so that more value can be extracted from us."

Last week Reset Australia organised a briefing for MPs from Facebook whistle blower Frances Haugen, in which she warned politicians to stop trusting Facebook.

Instead, she said, Australian policymakers should demand greater transparency about what users are seeing and sharing, in line with Reset Australia’s own Live List policy.

Dhakshayini Sooriyakumaran said the era of self-regulation was over for social media. 

"If we are serious about protecting our democracy and social cohesion from misinformation, disinformation, extremism and polarisation then we urgently need to move away from the current self-regulation model, which allows Big Tech to write their own rules, with no enforcement or penalties for acting against the public interest.

"Ultimately, we need the transparency of a live list so we can begin to understand what content is being amplified and if certain groups are being targeted - the earlier we can spot misinformation the better chance we have of intervening with accurate information before it takes hold."

Are you worried about the effect of misinformation being spread over social media?

3 comments

These Media Mobs work under a Law set by themselves. The Morrison government are playing right into the Media Trap by NOT doing a thing to enforce or make any laws to keep the media mobs in check. By the way, I DO NOT use any social media platform at all, except this one.

Good luck with that. If half a truth is put forward it can be misconstrued and is that misinformation? In the past, the government released a budget which increased the funding for health and at the same time, put in measures to save over a $billion over 4 years. The net result was an increase in health spending but the opposition only talked about the government ripping $billions out of health care. See, truthful but not the whole truth. How does Facebook handle that?

... truthful but not the whole truth. How does Facebook handle that?

It doesn't handle any "truth" well in my experience.

The Facebook whistleblower whose revelations have tipped the social media giant into crisis this week has launched a stinging new criticism of Mark Zuckerberg, saying he has not shown any readiness to protect the public from the harm his company is causing.

Full story.

Facebook, in common with many companies, are really only interested in profit and will do whatever it takes to increase it. Welcome to the world of unrestrained Capitalism. 

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