Qantas has asked its executives to help out with its baggage handling crisis.

I can only imagine the experienced baggage handling staff have to nurse some soft-handed executives through the process, thus wasting more time than getting on with the job.

And if these executives are so vital to the company, why do they have time to spend up to the expected 18 hours a week on the front line? 

It appears like a desperate measure from a supposedly internationally ranked company whose management should be some of the best in the world.

It’s almost like if you illegally sack all your baggage handlers and outsource it to third parties who aren’t as vested in your survival things don’t work so well.

There’s a term going around, it’s called being ‘Joyced’ after Qantas chief executive Alan Joyce and it appears you use it when your luggage goes missing or your flight has been cancelled or delayed.

Maybe it’s time Mr Joyce, ‘Joyced’ himself.