PETA to launch Porn Site

People for the Ethical Treatment of Animals, no stranger to attention-grabbing campaigns featuring nude women, plans to launch a pornography website in the name of animal rights.....

PETA has been accused of campaigning for animal rights at the cost of exploiting women. A Facebook group, Real Women Against PETA, was launched after the organisation paid for a billboard showing an obese woman with the message: "Save the Whales. Lose the Blubber. Go Vegetarian."

Another critical Facebook group is called, "Vegans (and Vegetarians) Against PETA."

"PETA is extremely disingenuous," said Jennifer Pozner, executive director of the New York-based advocacy group Women In Media & News. "They have consistently used active sexism as their marketing strategy to garner attention. Their use of sexism has gotten more extreme and more degrading.

"This may be in their minds the only thing left at their disposal to lower the bar," she said.....

Jill Dolan, director of the program in gender and sexuality studies at Princeton University, was critical of the PETA campaigns.

"Exploiting porn to get people's juices going seems lame; exploiting pornographic images only of women to make their point is retrograde and misogynist," Dolan said in an email. "Come on, PETA. Don't be Neanderthals."

Rajt denied that PETA had been insensitive to women.

"Our demonstrators, the models, all chose to participate in our campaigns ... It's not a very feminist thing to do to turn to women and tell them whether or not they can use their voices, their bodies to express their voice."

Visitors to the X-rated site will initially be presented with pornographic content as well as images from PETA's salacious ads and campaigns, Rajt said.

In 2008, the organisation's YouTube account was temporarily shut down after showing racy videos of celebrities and others posing nude....