Look what Aldi is doing now
Aldi is ramping up the competition, unveilling its biggest changes since arriving in Australia 20 years ago.
Chief executive Tom Daunt says the company has often been "late to the party" - although that has sometimes meant it watched competitors make costly mistakes - but is now ready to innovate.
Mr Daunt says Aldi is overseeing a "ramping-up" of its supply chain, opening small-format convenience stores and trialling self-service check-outs and online orders.
"We know that Australians are looking for new and convenient shopping experiences, especially in densely populated areas, so we are exploring a smaller format store in North Sydney under a new store concept name, Aldi Corner Store," an Aldi spokesperson said.
The small-format stores will "offer a new store layout and more convenience-driven experiences".
They will stock a reduced range focused on food to eat immediately as well as ready meals, dinner ingredients and shelf staples. It's not known if they will include special buys.
Queensland University of Technology (QUT) retail expert Professor Gary Mortimer told The New Daily that Aldi had really been an innovator in the market.
"It implemented lots of really interesting strategies that the big supermarkets have mainly followed, Special Buys and things like that."
But the new Corner Store is "obviously a replication of Woolworths' successful Metro business and Coles' Local business", he said.
Smaller-format stores will work well because they're cheap to put in place and cheaper to run, Prof. Mortimer said.
Are you an Aldi loyallist? Do online ordering and smaller stores appeal to you? Are Special Buys a deal-breaker for you?