Coon cheese chooses new name
Last year Coon cheese announced it would be rebranding in the wake of its name being often mistaken for a racist epitaph and now that name has been revealed - Cheer.
While the Coon in Coon cheese was originally named after Edward William Coon who developed the maturation process, Saputo Dairy who produces the cheese undertook a review of the Australian brand which took into account the “current attitudes and perspectives” after the community questioned the original name, which is also a racial slur.
The new name, Cheer, was chosen because it “signals happiness”, Saputo Dairy Australia commercial director Cam Bruce said.
"Cheer Cheese enriches everyday moments, with our signature taste that brightens your morning, noon or night," Mr Bruce said.
Cheer cheese will be on the supermarket shelves nationwide from July 2021.
What do you think of the new name?