Coles announces major change to the meat section

pork products in a supermarket meat fridge

Coles Australia supermarkets has officially ended its in-store butcher service and has switched to pre-packaged meats as of 10 October.

You read that right: shoppers will no longer be able to buy freshly cut meat from Coles.

Why? Coles says it has scrapped the service to "meet the changing needs of customers".

Shoppers will now only be able to buy pre-packaged products and hundreds of employees will be redeployed or made redundant.

"To help us meet the changing needs of our customers, we are aligning our meat operating models nationally in our stores, so that we can consistently deliver high-quality retail ready meat for our customers whenever they want to shop," a Coles spokesperson told Sky News Australia.

"The change will mean our fresh meat range will be supplied to stores as retail-ready products and will not require any preparation to be carried out in-store before being placed on the shelves of our meat fridges for customers to buy."

Coles will continue to operate meat counters in a small number of stores.

"Butchers and meat packers inform customers on the best cut of meat for a particular recipe and how to cook and prepare and handle that meat," said the spokesperson.

"In-store butchers and meat packers will be replaced with a store service representative that may not have ever worked with meat before or for that matter may not have even cooked a leg of lamb before.

"When the public seems to want to know more about their food, and prepare their own food, Coles have decided to offer less.

"This is a shameful move that shows Coles cares more about profits than people. The only thing going down at Coles will be the service."

Coles was the last of the big three supermarkets to offer in-house butchery. Woolworth's had already switched to pre-packaged meat and Aldi never had an in-store butcher's service.

Does this put you off buying meat from a supermarket? Would you now go to a butcher to buy your meat?

7 comments

It certainly puts me off buying packaged meat. Luckily there is a full time Butcher in the shopping centre I attend.  Their meat is of the highest quality. I know I will have to pay a little bit more, but at least you can eat it. 

All products prepackaged, especially meats, cost way more than the alternative  non-prepacked product. Anywhere from 15 to 50 percent more and with most products you cannot make out the quality, due to advertising on the packaging. If the big supermarkets spend less money on advertising, telling everybody how wonderful they are and how they care about their customers financial and health well-being (totally blatant lies of course) they would be in a position to offer cheaper products to their customers and  far better quality. If the greater public new how Woolworths and Coles ripened their fruit, that has been sitting frozen in warehouses for God knows how long, they wouldn't touch it with a ten foot pole. Why 60 Minutes or some other Current Affairs show has not exposed this, is far beyond my comprehension. Buy your meat from a butcher buy your fruit from a fruit shop. In most cases you're getting far better quality plus you can buy exactly how much you want. Not a pre packed amount determined by the ever sneeky and greedy Supermarkets. Don't be lazy and support your local traders or they'll be gone, much to the Glee of the Big Supermarkets. Jacka.

I'm afraid 60 minutes wouldn't expose this as it would upset at least one of their big customers.

It is highly unlikely any of the commercial TV channels would touch that story.

So well said Jacka. 

Packaging meat like this, when there is a big drive on to reduce single use plastics, show where the supermarkets, Woolies do it too, priorities lie. They always claim it is because the customers want it when it is all about increasing profits through reduction in costs.

Yes spot on. I don't buy from Woollies or Coles. Their food is not fresh.

Ninety per cent of Coles meat has always been pre-packed before arriving in the store. It is only the 1st-grade expensive cuts of meat, e.g. Filet Mignon, Rib Eye,  Porterhouse, that is involved, which up to now has been cut and packed in-store.

We have switched already. We used to buy our meat from Woollies together with a full grocery shop but then changed to Coles for the better quality, less plasticised meat.  Meat in suction packed plastic looks gross and how much of the petro-chemical leaches into the meat? 

Coles explanation "to meet customers changing needs" is self serving BS. If it met our changing needs it would get rid of all plastic food packaging.

We now buy from the local butcher. Supermarkets should realise that the non-/availability of just one item can influence where customers shop.

Totally agree Viking

I had a sales job for a few years where I regularly called on various butcher shops, including those in Woolies and Coles, when they were fully operational butcher shops, employing actual butchers.

Personally, I was always impressed at how scrupulously clean the Coles ones were compared to many others.  It was a long time ago and I know things have probably changed but old habits die hard so I would probably still buy meat from Coles.

between that chemical that makes meat look fresh to selling pre packaged meat god only knows how old .............. if enough people cared are refused to buy it long enough................... 

 

Our Coles never had butchers ..it has always been packed 

Were we a trial for Coles ???

7 comments



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