China's loss, your gain, this Christmas!
Lobster is selling for half price at Coles this Christmas after fishermen had their stock rejected by China.
Western Australian Rock Lobsters are selling for just $20 and will be available in the deli section of its stores nationwide.
Coles purchased 29 times the amount of lobsters it did last year. Luckily, says Coles General Manager for Bakery, Deli and Seafood Andy Mossop, as the company is preparing for its busiest week of the year for seafood sales.
“Coles is committed to supporting local producers and providing great value for customers,” said Mr Mossop.
“This is a fantastic example of how we have been able to act quickly to support our suppliers with an income stream during a very challenging time while also benefiting our customers at the checkout.
”We are delighted to be able to offer premium quality and sustainable Australian seafood, like WA Rock Lobsters, at exceptional prices and help customers enjoy a luxury Christmas staple for less this year.”
Woolworths have also dropped the price of lobsters to $20, as market closures in China mean an increased supply of the “premium” product for domestic markets.
“Partnering with national retailers to boost local consumption will play an important role in the viability of fishing businesses and their regional communities,” said Western Rock Lobster Council CEO Matt Taylor.
Coles has been praised for helping out WA fishing companies this Christmas.
“With a third of global fish populations overfished, choosing sustainable seafood with the blue fish tick supports livelihoods, communities and helps protect one of the last major food sources truly from the wild,” said Marine Stewardship Council Program Director of Oceania Anne Gabriel.
“When you see the MSC blue fish tick label on Aussie lobster at your local Coles deli counter, you can feel good that your purchase is not only good for your pocket, but for the ocean and those that depend on it too.”