'Casual' pandemic trend improving mental health

What does it take to improve your mental health? A cosy outfit, say 56 per cent over over-50s.

It probably goes without saying that most Aussie in work-from-home mode have been donning more casual attire during the day.

What may surprise is the number of people who say soft, roomy and warm outfits make them feel less stressed or more psychologically safe.

The findings of a recent survey of 1050 Australian adults, commissioned by The Oodie, found that 63 per cent of Aussies have reported dressing more casually and comfortably since the start of the pandemic.

This is especially true for younger Aussies, with nearly three quarters (71 per cent) of 18–30-year-olds choosing comfortable clothing and leisurewear, compared with 56 per cent of over 50s.

A higher proportion of women have also opted for comfortable clothing since the start of the pandemic, at 72 per cent, compared with 55 per cent of men.

When asked about the impact of soft, roomy and warm clothing on their mental wellbeing, 69 per cent of respondents revealed it made them feel less stressed and/or physically and psychologically safe.

Lockdowns, loss of employment and income and stress and strain on relationships and life in general has led to many trying to find ways to nurture their mental wellbeing.

Women and young Aussies, in particular, noticed a relationship between soft, comfortable clothing and improved mental wellbeing.

Three quarters (76 per cent) of this group reported feeling less stressed or more physically and psychologically safe when wearing comfortable clothing, compared with 61 per cent of men, and 60 per cent of over-50s, suggesting that clothing can play a surprising role in improving mental health during the pandemic.

“It is interesting to see Aussies turn to comfort items as a source of stress relief during this time, particularly women and young people," says Davie Fogarty, CEO and Founder of The Oodie.  

"I’ve seen demand for comfortable items, such as Oodies, increase significantly since the start of the pandemic and during lockdowns. For example, more than 20,000 Oodies were ordered by Victorians in July 2020 alone, at the beginning of their second lockdown and by the end of October this number had grown to around 85,000. In the first 8 weeks of the current lockdown, NSW residents purchased more than 100,000 Oodies.

“The fear and uncertainty surrounding lockdowns, financial security and infection risks across large parts of the country continue to be a source of considerable stress and anxiety for many. The effects of social isolation and border closures can mean that many are left without their usual networks of support, putting people at increasing risk of being affected by mental health problems. Awareness events such as Mental Health Month present excellent opportunities for Aussies to come together and reflect on their mental health and wellbeing. Having regular discussions around mental health helps remove stigma and can therefore make it easier for people to seek help whenever they need it.”

Have you noticed yourself being more 'casual' during the pandemic? How does a cosy outfit make you feel? What's your cosy outfit of choice?

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