Australia's most trusted brands announced
Reader's Digest has published its list of Australia's most trusted brands for 2022. The list is compiled from information collected in Reader's Digest's 23rd annual survey.
"To be truly trusted, a brand needs to remain consistent to the promises it makes to consumers," says APAC Reader’s Digest Advertising & Retail Director, Sheron White.
"Brands that have been rated a Reader’s Digest Trusted Brand have earned the privilege to use the Reader’s Digest Trustmark logo, one of the market’s most recognised trust signs, in its marketing and advertising.
"The Trustmark logo tells the consumer that this brand is reliable, high-quality and value for money. Congratulations to all the winning brands."
According to the survey, Australia's top 10 most trusted brands are:
1. Dettol
2. Band-Aid
3. Bunnings Warehouse
4. Cadbury
5. Woolworths
6. Dulux
7. Dyson
8. Royal Flying Doctor Service of Australia
9. Cancer council
10. Panadol
The full list can be found here.
Do you agree with this list? What other brands would you vote for as Australia's most trusted?
:) I'd replace Cadbury with Arnotts biscuits ... so reliable and such a favourite of mine.